Marketing Has Changed More In 2 Years Than In 50

Digital Marketing is changing the fundamentals of Marketing. The traditional Marketing education is no longer relevant. According to Adobe’s Digital Distress Report, more than 75% of all marketers think Marketing has changed more in the past two years than the past 50. Other significant conclusions of the report:

• 60% of all marketers think their company’s marketing is NOT effective.
• 66% of all marketers think companies WON’T succeed unless they have a Digital Marketing approach.
• 65% of all marketers say their company is NOT proficient in Digital Marketing.
• More than 50% of marketers do NOT feel proficient in Digital Marketing.
• 60% of all marketers say that their marketing colleagues/team are NOT highly proficient in Digital Marketing.

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